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Sr. Product Marketing Manager, Automotive & Display

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Location: Zhubei City
Date Posted:

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Millions of people experience Synaptics every day. Our technology impacts how people see, hear, touch, and engage with a wide range of IoT applications -- at home, at work, in the car or on the go. 

We solve complex challenges alongside the most influential companies in the industry, using the most advanced algorithms in areas such as machine learning, biometrics, and video processing, combined with world class software and silicon development. 

Synaptics is looking for a Sr. Product Marketing Manager, Automotive & Display to drive product definition, strategy, and business development. As a key member of the Automotive and Display business unit, you will both promote existing products to customers and partners and drive strategic product planning. You will partner closely with engineering teams to shape our product roadmap and own the launch of new features and initiatives that will accelerate our growth, drive user satisfaction and develop our brand. You will be responsible for identifying new markets, technologies, and customer trends & building/running strategic marketing campaigns. Additionally, you will partner with global sales teams to define and promote new products and drive design wins for Synaptics’ next generation automotive products. This position reports to the Sr. Director, Acorn & Display Marketing and can work out of the New Taipei City or Hsinchu office.

Job Duties 

  • Research new technologies and identify opportunities in adjacent markets to drive innovation and growth
  • Conduct competitive research to better understand our market segments and implement strategies for differentiation
  • Define new differentiating products for the automotive market and create the go-to-market strategy
  • Enable the Sales team by being the expert on our products and develop compelling, effective collateral to ensure Sales team success
  • Partner with engineering teams to shape the product roadmap and implement tight feedback cycles between customers and the product team
  • Clearly communicate company's vision and unique product benefits to a varied set of audiences including internal teams, industry analysts and customers
  • Define and negotiate strategic partnerships with key technology partners who can drive rapid growth and accelerate product momentum


  • Possess thorough knowledge of semiconductor marketing principles, brand, product and service management, sales and business development along with a demonstrated track record of success and performance
  • Able to move seamlessly between proactive ideation and efficient, high-quality execution
  • Excellent interpersonal, written, and verbal communication skills. You’re a clear, concise and compelling storyteller across written, verbal and visual formats
  • Analytical mindset and effectively use qualitative and quantitative data to make clear decisions that move the business forward
  • Strong organizational skills with ability to effectively prioritize
  • Results-oriented mindset with a focus on business plan execution
  • Establishes clear expectations and brings multiple parties together to drive key initiatives
  • High integrity, reliable, very responsive, has an inherent sense of urgency and accountability
  • Experienced at working effectively across multiple levels of an organization and building successful cross functional partnerships
  • Strong organizational skills with ability to effectively plan and prioritize multiple competing priorities, with very strong attention to detail, able to transition easily between the strategic and the detailed
  • Able to solve problems that are not clearly defined and require in depth understanding of technology and organizational objectives
  • Ability to overcome obstacles and motivated by the challenge of fast shifting market dynamics


  • Bachelor’s (or advanced) degree in Electrical Engineering, Mechanical Engineering or Computer Science or related field, or equivalent; MBA a plus
  • 12 years industry experience with a minimum of 3+ years of experience in product/technical marketing, with a background in some of the following markets: automotive, semiconductor, high speed connectivity, touch, and display
  • Past experience in directly working with automotive customers and eco system partners. Experience working with automotive display suppliers a plus
  • Demonstrated knowledge of various automotive electronics such as infotainment systems, battery management, connectivity etc
  • Demonstrated success working cross-functionally with product, sales, PR and multiple functions within marketing
  • Exposure to working in a global environment managing product marketing activities with internal teams and markets in all regions especially the Asia Pacific region
  • Proven marketing expertise with experience defining and successfully launching innovative products in the automotive market
  • 20% travel, both domestic and international


Belief in Diversity 

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.