Digital Marketing Specialist

Description

Millions of people experience Synaptics every day. Our technology impacts how people see, hear, touch, and engage with a wide range of IoT applications -- at home, at work, in the car or on the go. 

We solve complex challenges alongside the most influential companies in the industry, using the most advanced algorithms in areas such as machine learning, biometrics, and video processing, combined with world class software and silicon development. 

Overview 

Synaptics is looking for a Digital Marketing Specialist to join our dynamic and growing organization. As a Digital Marketing Specialist, you will be joining a small, but mighty team of modern Marketers who believe that go-to-market success is part art, part science. We take pride in collaboration, problem-solving, and learning together. The ideal candidate will have expertise in leveraging China-focused social media platforms such as WeChat, Youku, and Douyin, to drive brand awareness, engagement, and conversions. You will play a role in developing and executing digital marketing strategies tailored to the unique behaviors and preferences of China audiences. This position reports to the Manager, Corporate Marketing. 

Responsibilities & Competencies 

Job Duties 

• Develop and implement comprehensive digital marketing strategies for the China market, focusing on WeChat, Youku, and Douyin including building the Synaptics WeChat presence, gathering content, localizing it, and promoting it
• Align digital marketing initiatives with overall company goals and marketing strategies
• Stay up to date with the latest trends, regulations, and best practices in the China digital landscape
• Track, measure, analyze, and report growth and success based on clearly defined and agreed-on key performance indicators (KPIs) to evaluate the success of digital marketing efforts including preparing and presenting regular reports on campaign performance, audience insights, and other relevant metrics
• Create, curate, and manage engaging content across WeChat, Youku, and Douyin, to resonate with the target audience
• Collaborate with the creative team to produce localized content, including text, graphics, and videos, that aligns with brand messaging and objectives
• Develop content calendars and manage the day-to-day publishing schedule
• Plan and execute digital marketing campaigns across WeChat, Youku, and Douyin, ensuring optimal performance and ROI
• Utilize data-driven insights to optimize campaigns, adjusting strategies based on performance metrics, identify opportunities for improvement, and make informed decisions for future campaigns
• Manage paid advertising campaigns on these platforms, including budget allocation, bidding strategies, and performance tracking
• Monitor and respond to user comments and messages on WeChat, Youku, and Douyin in a timely and professional manner
• Build and nurture online communities, fostering a strong and positive brand presence in the China market including implementing strategies to grow followers and increase engagement across all platforms

Competencies

• Thrive in a collaborative environment partnering closely with cross-functional teams, including product, sales, and customer support, to ensure consistent messaging and seamless customer experience
• Ability to liaise with external agencies, influencers, and partners to enhance campaign reach and impact 
• Has a strong customer focus, prioritizing the needs and expectations of customers, ensuring all actions support providing exceptional service and value 
• Proactive self-starter able to operate independently adapting quickly to changing priorities in a fast-paced environment 
• Good organizational skills, with meticulous attention to detail and the ability to balance multiple projects simultaneously 
• Positive attitude and work ethic; unafraid to ask questions, seek out learning opportunities, and explore new ideas 
• Ability to analyze data to inform decisions on modification of campaigns and development of new campaigns 
• Excellent verbal and written communication skills with the ability to thrive within a diverse team 

Qualifications (Requirements)

• Bachelor’s degree in marketing, communications or a related field or equivalent
• 2+ years of experience in digital marketing, with a focus on the China market
• Proven expertise in managing WeChat, Youku, and Douyin campaigns
• Strong understanding of China consumer behavior and digital trends
• Proficiency in written and spoken Mandarin required; proficiency in English is a plus
• Experience with data analysis tools and platforms, such as Google Analytics, WeChat Analytics, etc.
• Track record of creative thinking with excellent communication and project management skills
• Demonstrated history of working independently and as part of a team in a fast-paced environment
• Experience in the technology or consumer electronics industry preferred
• Familiarity with SEO/SEM practices in the China market preferred
• Knowledge of other China social media platforms and e-commerce channels (e.g., Weibo, Taobao, Tmall) preferred
• No travel required

Belief in Diversity

Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.