Sr. Manager, Marketing, Brand, Campaigns, and Sales Enablement
Location: San Jose, CA, United States
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Description
Synaptics is leading the charge in AI at the Edge, bringing AI closer to end users and transforming how we engage with intelligent connected devices, whether at home, at work, or on the move. As the go-to partner for the world’s most forward-thinking product innovators, Synaptics powers the future with its cutting-edge Synaptics Astra™ AI-Native embedded compute, Veros™ wireless connectivity, and multimodal sensing solutions. We’re making the digital experience smarter, faster, more intuitive, secure, and seamless. From touch, display, and biometrics to AI-driven wireless connectivity, video, vision, audio, speech, and security processing, Synaptics is the force behind the next generation of technology enhancing how we live, work, and play.
Overview
We are looking for an experienced Sr. Manager, Brand, Campaigns, & Sales Enablement to lead integrated marketing campaigns and drive product launches for our cutting-edge semiconductor solutions. This role is critical in aligning marketing strategies with business objectives, ensuring maximum market impact, and enabling demand creation in partnership with Sales and BU product marketing. The ideal candidate will have a strong understanding of the semiconductor industry, strategic thinking, and the ability to execute measurable, high-impact global go-to-market programs. This position reports to the VP, Corporate Marketing.
The typical base pay range for this position is USD $160,000 - $250,800 per year. Individual pay is determined by many factors including work location, job-related skills, experience, and relevant education or training. This position is also eligible for a discretionary annual performance bonus, equity, and other benefits. Note that compensation listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.
Responsibilities & Competencies
Job Duties
- Develop and execute go-to-market (GTM) strategies for new product launches, ensuring alignment with business and growth objectives
- Collaborate cross-functionally with product marketing, sales, corporate marketing, and engineering teams to define positioning, messaging, and value proposition
- Partner with product marketing to consolidate market research and competitive analysis that informs product-market fit, differentiation strategies, and sales enablement materials
- Design and implement integrated marketing campaigns across multiple channels (digital, content, events, PR, multimedia, programmatic ads, distribution, etc.) to drive demand generation and brand awareness
- Work closely with cross-functional teams and agencies to optimize campaigns for lead generation, customer engagement, and pipeline growth
- Develop and run a well thought out content marketing plan that include web content, brochures, whitepapers, blogs, case studies, videos, articles, and other thought leadership pieces to support campaigns
- Partner with sales teams and distributors to ensure alignment on GTM plans, messaging, and lead conversion strategies
- Develop sales enablement tools, including presentations, playbooks, and battle cards to support the sales process
- Monitor and analyze campaign performance, using data-driven insights to optimize strategies and report on ROI
- Work closely with the Corporate Marketing events team to understand event strategy and execution, including trade shows, webinars, and industry conferences, and ensure they are meaningfully incorporated into GTM plans
- Manage relationships with key industry analysts, partners, and media to enhance brand visibility and thought leadership
Competencies
- Strong understanding of the semiconductor industry, including key trends, players, and the media landscape
- Team builder and strong leader – hiring and developing talent, vision to inspire and excite team, and management of performance
- Experience in working collaboratively and leading a diverse, global cross-functional team
- Ability to influence horizontally across multiple internal functional organizations
- Strong data-driven mindset with the ability to use data to improve processes and evaluate options
- A highly structured planner with a strong discipline towards pragmatic and efficient processes
- Strong analytical and problem-solving skills with expertise in agile execution and facilitating multiple projects simultaneously
- Able to synthesize and report complex matters simply for senior and executive management to grasp quickly
- Excellent verbal and written communication that is clear, concise, and compelling
Qualifications (Requirements)
- Bachelor’s degree in Public Relations, Communications, Marketing, or related field or equivalent
- 12+ years of experience in B2B marketing, GTM strategy, or campaign management, preferably in the semiconductor, electronics, or B2B high-tech industry, including 4+ years leading teams
- Proven ability to drive successful product launches and marketing campaigns that deliver measurable business impact
- Track record of managing high-pressure situations and providing strategic guidance
- Expertise in digital marketing, demand generation, and ABM (Account-Based Marketing)
- Deep storytelling, communication, and content development experience
- Strong experience in marketing analytics and performance measurement
- Minimal travel up to 10% required
Belief in Diversity
Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
Synaptics is an Equal Opportunity Employer committed to workforce diversity. Qualified applicants will receive consideration without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.
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